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Chris Do – Stylescapes
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What’s a Stylescape™?
You might know them as mood boards, style tiles, or tear sheets. A Stylescape is a curated collection of images, textures, typography, and colors that communicate a certain look and feel. It defines the visual direction and gives clients a crystal-clear picture of the deliverables ahead.
Stylescapes are designed to be shared with clients before the visual design phase to make sure everyone’s in agreement with the direction. When you and the client sign off on a modern, clean, and simple design, you have a visual reference tool to communicate exactly what that might look like.
How have Stylescapes™ helped us?
“Our team used to spend hours upon hours working on detailed design ideas, only to be course-corrected by clients. Clients sometimes felt uncomfortable to comment on work because of how finished everything looked. And it was always at the 11th hour that clients changed their minds.”
“Since incorporating Stylescapes, we get buy-in early on or we don’t proceed. It’s a great gut check that helps our team and clients get aligned in days, not weeks.
If clients want to change something, we can quickly adjust within 24 hours. And because Stylescapes are made so quickly, we can explore a broader range of styles and approaches we wouldn’t normally try. It’s been liberating to maintain our creative freedom.”
Stylescapes yield seriously positive relationships. They allow you and your client to collaborate and exchange ideas to move the project forward smoothly. Clients feel like their input and involvement is valued, and trust you’ll deliver something great.
Get to know the author
Chris Do | Founder, The Futur
Chris Do is an Emmy award winning director, designer, strategist and educator. He’s the Chief Strategist and CEO of Blind, executive producer of The Skool, and the Founder of The Futur— an online education platform that teaches the business of design to creative thinkers.
Founded in 1995, Blind has been a pioneer in the motion design field and has made hundreds of award-winning commercials, music videos and broadcast promos that combine design, typography, animation, live action and visual effects for screens and clients of all sizes.
His firm’s work has been recognized by national and international organizations such as: the Emmy’s, Effie Gold, Effie, Huffington Post, Lynda.com, Webbie, Communication Arts, London International Awards, One Show, British D&AD, AICP 20, Pictoplasma, How, 72 dpi, L.A. Weekly, Boards, Res 10, Type Director’s Club, IDN, Addy Awards, BDA, Create, Stash, Creatie Augustus 2010, Motion Design, Asia Image, Brief, 365 AIGA Year In Design 26, Art Director’s Club, Motionographer, New York Festivals, B Brand, PPaper, I.D., and Print.
Mr. Do currently hosts The Process (a YouTube channel with over 583k+ subscribers) and lectures all over the world on the business of creativity.
What’s Inside:
Welcome!
Stylescapes Course Intro (2:12)
Stylescape Course
PreviewStylescape Course Overview (6:00)
Desired Future State (2:57)
Brand Attributes (2:33)
Empathy Map (4:37)
Image Buckets (3:20)
Color (5:48)
Type (1:29)
Curate (5:00)
Presentation (11:01)
Examples (14:56)
Exercises (7:53)
Partner Up!
Resources (0:42)
Critiquing Your Stylescapes
Stylescape Critique:
Intro (1:38)
Matthew (3:06)
Willhelm (8:20)
Kyle (7:09)
Dave (3:48)
Suchet (8:33)
Andrew (7:39)
William (6:40)
Chelsea (11:06)
Abrian (10:32)
Yeng Shen (4:15)
Jacob (11:01)
Conclusion (1:02)
Do you want your Stylescape Critiqued?
Presenting Your Stylescape – Watch Chris!
Presenting the Stylescape (6:29)
Clients Response Part 1: User Image (6:37)
Clients Response Part 2: Humor (4:27)
Summary of Feedback (2:57)
Critiquing Your Stylescape Presentation
Intro (2:01)
Chelsea (10:28)
Abi (11:22)
Ty (11:54)
William (12:43)
Sabrina (11:04)
Yacoub (12:49)
Yinpin (7:46)
Conclusion (2:54)
Stylescape Workbook
Workbook
Photoshop Tips & Tricks
PS Cutout Demo (6:09)
Color Correction Tutorials (3:09)
Illustrator auto trace tutorial (6:53)
We want to hear from you!
Let’s chat! (1:28)
Bonus Lecture: Raw
Lecture: Raw Recording (157:22)
Download: Lecture PDF: Stylescape Template (Initial): All Questions and Answers
Bonus Material
Raw: Live Design Critique: Raw Recording (116:28)
Raw: Live Presentation Critique (103:37)
Email Template
Join the Conversation
Community, Critique, and Paid Work!
Bonus Assignments Vol 1
About the bonus homework assignments
Apple Orchard Cosmetics
STPL
Northeast
Uncut Gems
Bonus Assignments Vol 2
Ascend
Yes She Can
Boom! Dance Academy
Ready Or Not
Beale Street
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