Justin Rondeau – Optimization And Testing Mastery Class

What You’re About To Discover:

• The critical pages that need immediate optimization (and these probably aren’t your worst performing pages)…

• The key metrics that actually increase the bottom line (get this wrong and you’ll waste your time and money on useless testing)…

• The 3 crucial factors for prioritizing your optimization campaigns (we’ll show you how to rank them) …

• How to use Case Studies to improve optimization (and which type work the best)…

• Our proven formula for developing a rock solid hypothesis (this will give valuable insights regardless of your campaign’s outcome)…

• The 3 most effective tools for collecting user data (and how to use them, step-by-step)…

• How to qualify split tests (and the one crucial question most optimizers forget to ask when starting)…

• The three outcomes of any split test (and why most marketers ignore one of these outcomes, which is a huge mistake)…

• Know when and how to schedule tests (get this wrong and your data will be skewed)…

• Know how to create a report to show your findings so that the test gets implemented appropriately, and YOU get the credit you so richly deserve (and we’re giving you the exact same report template we use every day)

• Get a crash course in other valuable optimization methods that “move the needle” (including personalization, low traffic testing techniques, landing page optimization), and more…

Course Breakdown:

Module 1: Start Here

•  1: Your Instructor
•  2: Here’s What To Expect
•  3: What Is CRO?
•  4: Term List And Lingo

Module 2: Introduction To Optimization

•  1: The Role Of Optimization
•  2: KPI Selection
•  3: Aggregating Data
•  4: Usability Hub Screen Flow
•  5: Hotjar Session
•  6: Form Analysis

Module 3: Identifying & Prioritizing Tests

•  1: Page Identification
•  2: Page Prioritization

Module 4: Element Selection

•  1: Case Study Warning
•  2: Copy Tests
•  3: Image Tests
•  4: Navigation Tests
•  5: Search Box Tests
•  6: Videos
•  7: Overlays

Module 5: Hypothesis Construction

•  1: The Importance Of A Hypothesis
•  2: How To Create A Hypothesis
•  3: Hypothesis Example

Module 6: Test

•  1: Test
•  2: Split Test Basics
•  3: Can I Actually Test?
•  4: Should I Actually Test?
•  5: Principle Of Persuasion
•  6: Campaign Scheduling
•  7: Optimization Calendar
•  8: Test Analysis
•  9: Powerpoint Example Walkthroughs
•  10: Getting A Test Set In VWO

Module 7: Optimization Methods

•  1: Offer Audit
•  2: On-Site Retargeting
•  3: Personalization
•  4: How To Segment
•  5: LPO
•  6: How To Test With Low Traffic