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Bob Gilbreath - The Next Evolution of Marketing — Bob Gilbreath – The Next Evolution of Marketing
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Philip Kotler - Corporate Social Responsibility — Philip Kotler – Corporate Social Responsibility
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Enterprise Marketing Management - The New Science of Marketing — Enterprise Marketing Management – The New Science of Marketing
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Joan Van Tassel - Managing Electronic Media — Joan Van Tassel – Managing Electronic Media
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International Strategic Marketing - A European Perspective — International Strategic Marketing – A European Perspective
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Marketing Research - An Applied Approach — Marketing Research – An Applied Approach
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Cathy Ace - Successful Marketing Communications — Cathy Ace – Successful Marketing Communications
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Top Telemarketing Techniques - Use Your Voice and Emotions to Make the Sale — Top Telemarketing Techniques – Use Your Voice and Emotions to Make the Sale
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Charles A. Ingene - Mathematical Models of Distribution Channels — Charles A. Ingene – Mathematical Models of Distribution Channels
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Guerrilla Marketing for Consultants - Breakthrough Tactics for Winning Profitable Clients — Guerrilla Marketing for Consultants – Breakthrough Tactics for Winning Profitable Clients
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P.H. Franses - Econometric Models in Marketing (Advances in Econometrics) — P.H. Franses – Econometric Models in Marketing (Advances in Econometrics)
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Client at the Core - Marketing and Managing Today's Professional Services Firm — Client at the Core – Marketing and Managing Today’s Professional Services Firm
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James Colborn - Search Marketing Strategies — James Colborn – Search Marketing Strategies
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Basil Sawczuk - Marketing and Selling Professional Services in Architecture and Construction — Basil Sawczuk – Marketing and Selling Professional Services in Architecture and Construction
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Duane Forrester - Turn Clicks Into Customers — Duane Forrester – Turn Clicks Into Customers
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J. Nicholas DeBonis - Value-Based Marketing for Bottom-Line success — J. Nicholas DeBonis – Value-Based Marketing for Bottom-Line success
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Marketing Today's Academic Library - A Bold New Approach to Communicating with Students — Marketing Today’s Academic Library – A Bold New Approach to Communicating with Students
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Market Consistency - Model Calibration in Imperfect Markets — Market Consistency – Model Calibration in Imperfect Markets
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John Wilmshurst - Fundamentals and Practice of Marketing (Fourth Edition) — John Wilmshurst – Fundamentals and Practice of Marketing (Fourth Edition)
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Paul P. Maglio - Handbook of Service Science — Paul P. Maglio – Handbook of Service Science
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Trust Theory - A Socio-Cognitive and Computational Model — Trust Theory – A Socio-Cognitive and Computational Model
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Scenarios in Marketing - From Vision to Decision — Scenarios in Marketing – From Vision to Decision
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Ethics in Public Relations - A Guide to Best Practice — Ethics in Public Relations – A Guide to Best Practice
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Krishnamurthy Sriramesh - The Global Public Relations Handbook — Krishnamurthy Sriramesh – The Global Public Relations Handbook
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Effective Human Relations - Interpersonal and Organizational Applications — Effective Human Relations – Interpersonal and Organizational Applications
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