Description
Bill Dalessandro – Ecommerce Product To Profit
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This is your A-to-Z guide to building your own e-commerce business from scratch.
Bill D’Alessandro utilizes easy-to-follow instructions and demonstrations to guide you step-by-step as he shares his expertise and insider tips. Skip the mistakes that most beginners make, and shortcut straight to a well-designed, scalable e-commerce business.
Not only do you get insider tips from an expert, Bill has also included a number of exclusive discounts on software that all e-commerce businesses need, plus $100 of free advertising on Google Adwords to get you started. Come for the discounts, stay for the awesome e-commerce knowledge!
Module 1
9 Lessons | 2h 57m 1s
1. Course Introduction 6m 3s
2. What Makes A Good Product For eCommerce? 20m 41s
3. Brainstorming Product Ideas 24m 13s
4. Validating Product Ideas And Competitive Analysis 31m 47s
5. How To Find A Manufacturer 21m 9s
6. Scripts For Calling And Emailing Manufacturers / What Questions To Ask 30m 13s
7. Requesting And Evaluating Samples / Checking Manufacturers References 17m 25s
8. Estimating Profitability 11m 11s
9. Choosing A Name, Creating Your Brand 14m 19s
Module 2
12 Lessons | 2h 4m 55s
1. Pieces Of The Puzzle – What Is Required For An eCommerce Store 13m 13s
2. Buying A Domain 10m 34s
3. Setting Up Email At Your Domain (Hover) 3m 54s
4. Get Your Logo Designed For $5 8m 26s
5. Signing Up For Shopify 5m 12s
6. Configuring Your Products 9m 42s
7. Choosing And Applying A Theme 18m 39s
8. Configuring Collections And Navigation 13m 44s
9. Configuring Store Settings 11m 36s
10. Configuring Payments (Shopify Payments And PayPal) 12m 26s
11. Selecting A Shopify Plan 7m 58s
12. Pointing Your Domain To Shopify 9m 31s
Module 3
4 Lessons | 1h 0m 2s
1. Overview Of Self-fulfilled Vs. Outsourced Fulfillment 14m 42s
2. Self-fulfillment – Connecting ShipStation 31m 43s
3. Outsourced Fulfillment Option A – Connecting Amazon FBA 8m 0s
4. Outsourced Fulfillment Option B – Connecting Shipwire 5m 37s
Module 4
6 Lessons | 2h 17m 44s
1. Ways To Build Traffic To Your Store 11m 25s
2. The Key Metrics Of Demand Generation 15m 55s
3. Setting Up Adwords 34m 48s
4. What Is “SEO”? How To Setup Your Site To Attract Traffic From Google 16m 40s
5. Building Out Content On Your Site 22m 33s
6. Working With Influencers To Drive Traffic From Blogs And Social Media 36m 23s
Module 5
4 Lessons | 59m 59s
1. Setting Up Google Analytics 8m 59s
2. Analyzing The Effectiveness Of Your Advertising 18m 59s
3. Analyzing Organic Traffic And Visitor Behavior 21m 13s
4. Creating Dashboards To Monitor The Metrics That Matter 10m 48s
Module 6
4 Lessons | 51m 42s
1. What Is Conversion Optimization? AKA “Think Like The Customer” 19m 53s
2. Why You Should Offer A Money Back Guarantee 10m 6s
3. How To Optimize Shipping Costs/Should You Offer Free Shipping? 12m 26s
4. Increase Conversion With Trustmarks 9m 17s
Module 7
8 Lessons | 1h 15m 24s
1. Introduction To Retention Marketing 11m 28s
2. Setting up Email Marketing With Klaviyo 8m 9s
3. Send Your First Emails and Flows with Klaviyo 7m 42s
4. Getting Started Checklist-Shopify Notifications and Newsletters 7m 13s
5. Getting Started Checklist-Shopify Flows 13m 52s
6. Getting Started Checklist-Segments and Campaigns 11m 29s
7. Getting Started Checklist-Setting up Coupons 5m 55s
8. How to Set up and Handle Customer Service 9m 36s
Bonus
4 Lessons | 35m 34s
1. Adding Functionality To Shopify With Apps 5m 8s
2. Setup A Business Phone Number With Phone.com 13m 29s
3. How To Find Stores To Carry Your Product 10m 54s
4. How to Expand Your Business With Additional Products 6m 3s
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