Charm Offensive – Charming Copy Crash Course

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Charm Offensive – Charming Copy Crash Course

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Who is the Charm Offensive for?

Are you a freelancer?

Do you own an agency?

Perhaps you’re a professional copywriter or marketer…

Or do you just wish to become more successful online?

If you’ve never sent a cold pitch or done a sales call in your life, Charm Offensive Professional is for you.

If you’ve got a few clients but rely on word of mouth to get new clients and want to be more proactive in your sales tactics, Charm Offensive Professional is for you.

If you’ve been going a while and want to take some ‘big leaps’ and take your business to the next level, Charm Offensive Professional is for you.

If you want to move from working with smaller clients to big brands or whoever your ‘dream clients’ are, Charm Offensive Professional is for you.

If you want to be able to get PR coverage for your business or for your clients, Charm Offensive Professional is for you.

If you want to add a new revenue stream where you sell your expertise at scale by building a profitable ‘tribe’ like Charm Offensive, Charm Offensive Professional is for you.

If you want to get promoted in your job and get a pay rise for doing some awesome work winning new clients or customers, Charm Offensive Professional is for you.

If you want to be part of an actively supportive community of other digital entrepreneurs, marketers, sales professionals, freelancers, developers, copywriters, UK-based VAs, cartoonists, magicians, and other assorted but talented weirdos…

All right, all right, all right. It’s finally happening. The first Charm Offensive writing day is happening on May 30th, 2019.
Do you like the cut of my jib? Do you enjoy my writing? Even when it’s in the form of a torrent of sales pitches? If so, well, naturally, I must applaud your good taste.
How would you like to up your own writing game?

The first ever Charm Offensive writing day comes in two parts.

The Original Drunk Cold Email
Subject: Apologies in advance
Greetings Joe,
You’ve never heard of me. (Hi, I’m Jon!) I got your details from a list.*gasp* But hey,
at least you’re list-worthy, that’s gotta be worth something, right?
Ok. Let’s get down to brass tacks. I’m writing to you from the office of Render
Positive, a highly creative marketing agency I run with my brother Gary, and a team
of 20 people far more talented than me.
For over five years, we’ve run our own amazing agency. It’s a wonderful feeling
knowing we are not ripping clients off – and we are doing the best work of our lives.

We’re looking to win clients over to our side and away from those evil (ok, maybe not evil… but not as good) other agencies.

If you let me have a chat with you about your digital marketing needs, I will take you
for coffee/lunch/tequila shots and promise to be somewhat entertaining. If you’re
lucky, I may even wear a top hat. First off, I’d love to give you some ideas you’re free
to steal.
I have attached a picture of a ferret that has been dressed up. According to the
Internet, his name is Colin. I trust this will charm you into submission

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