CXL – Ramli John – Foundations of Demand Generation

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CXL – Ramli John – Foundations of Demand Generation

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Win 10x more sales with half the effort by building a demand generation engine for your company

If you’ve ever wondered how HubSpot, KissMetrics, or even Salesforce are such powerhouses when it comes to sales in their industry, it’s because their marketing team has built a demand generation engine.

Join marketing expert Ramli John as he walks through the essentials of creating a solid demand generation pipeline that will support your business for years to come.

In just 8 sessions, you’ll be able to

• Put together a successful demand generation strategy that will help your company generate predictable, qualified leads for years to come
• Leverage landing pages, social media, and keywords to compel your target audience to give you access to their email inbox and, eventually, their wallet
• Avoid some of the most painful bottlenecks when it comes to implementing a demand generation program that aligns sales and marketing

This course is right for you if…

• You have a product or service that requires you to generate new leads each month – example: SaaS product, accounting firm, agency, consulting, niche e-commerce products, etc.
• You want to generate more qualified leads for your company and “warm them up” so they’re ready to buy your product or service
• You understand the importance of aligning and enabling sales and marketing revenue goals and vision

This course is probably not for you if…

• You have enough leads in your sales team pipeline this quarter to hit your revenue goals
• You’re satisfied with the number of leads you’re getting each month using the demand generation tactics you’re using right now
• You aren’t curious or willing to take the risk to try new demand generation tactics

Skills you should have before taking this course
The course is suitable for everyone, but it helps to have:

• A base-level understanding of digital marketing
• Worked or currently work in a lead generating business in marketing and/or sales
• Basic understanding of inbound marketing
  

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