Digital And Social Media Marketing – Emerging Applications And Theoretical Development

Description

Digital And Social Media Marketing – Emerging Applications And Theoretical Development

This product is available

You can refer to the screenshots here :

Please contact us to get free sample

This book examines issues and implications of digital and social media marketing for emerging markets.

These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world.

The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others.

A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and communication technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs.

These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices.

This book considers this as it examines the practice and research related to digital and social media marketing.

Get Digital And Social Media Marketing - Emerging Applications And Theoretical Development on amazon4trader.com

Digital And Social Media Marketing, Emerging Applications And Theoretical Development, Download Emerging Applications And Theoretical Development, Free Emerging Applications And Theoretical Development, Emerging Applications And Theoretical Development Torrent, Emerging Applications And Theoretical Development Review, Emerging Applications And Theoretical Development Groupbuy.