Digitalmarketer – ANALYTICS & DATA MASTERY CLASS (PLUS CERTIFICATION)

Metric Categories

Learn how to define what kind of metrics you should pull depending on your end business goals. Once you identify which of the four major categories you want to focus on – top of funnel, middle of funnel, bottom of funnel and retention/monetization – you can pull meaningful data to advance your goals.

The Data “Lenses”

Discover different ways to sort and analyze data to get actionable results you can improve upon. Whether you’re comparing past and present numbers or looking into how changes in your industry affect your business, you’ll know how to crunch the numbers and find solutions.

Convert Raw Numbers

Use this 8-step flowchart for an easy, step-by-step process for turning raw numbers into meaningful actions. No longer will you start at a page full of numbers and wonder what they mean or how can be useful in advancing your business’ goals.

Top Traffic Sources

Identify which traffic sources are most valuable to your business using our custom-made UTM Parameter Builder. Using consistent UTMs for new campaigns will speed up your ability to track page traffic and progress.