Digitalmarketer – COMMUNITY MANAGEMENT MASTERY CLASS (PLUS CERTIFICATION)

Module 1:
Start Here

• 1: From the Instructor
• 2: What to Expect
• 3: The What & Why
• 4: Business Benefits of Community
• 5: Member Benefits of Community
• 6: Community as an Element of Value
• 7: Community vs. Audience
• 8: Levinger’s Relationship Model
• 9: The Relationship Model & Community Stages
• 10: The Customer Value Journey
• 11: Three Areas Your Community Can Serve
• 12: Aware/Engate Communities
• 13: Excite/Ascend Communities
• 14 Advocate/Promote Communities
• 15: Communities that Convert
• 16: The Halo Effect

Module 2:
Community Positioning

• 1: Community Components
• 2: Identifying Market Segments
• 3: Identifying Common Bonds
• 4: Community Impact: The Product Purchase
• 5: The Coffee Table Problem
• 6: Open Communities
• 7: Closed Communities
• 8: Open vs. Closed and the Customer Value Journey
• 9: Community Mission Statements

Module 3:
Growing Your Community

• 1: What is Social Density?
• 2: Growth Method: Seeding
• 3: Growth Method: Cold Open
• 4: Growth Method: Paid Traffic
• 5: Creating Sub-Topics
• 6: Intrinsic vs. Extrinsic Rewards
• 7: Creating Community Guidelines
• 8: Welcoming New Members

Module 4:
Community-Building Content

• 1: Content That Builds Relationships
• 2: The Importance of Discussions
• 3: Community Topic Maps
• 4: Discussion Questions
• 5: Fluff Posts

Module 5:
Creating a Tribe

• 1: Sense of Community
• 2: Membership
• 3: Influence
• 4: Integration
• 5: Emotional Connection
• 6: Create Rituals
• Case Study: Love Our Lurkers Week

Module 6:
Moderation

• 1: What does “Moderating” Mean?
• 2: Reactive Moderation & Conflict Management
• 3: Proactive Moderation
• 4: Feedback Loops
• 5: 3-Step Social Customer Care Plan
• 6: Common Types of Community Members

Module 7:
Community Metrics & Tools

• 1: What to Measure
• 2: Measuring Growth
• 3: Measuring Activity
• 4: Measuring Experience
• 5: Community Platform Considerations
• 6: Facebook Groups as a Community Platform
• 7: Other Types of Community Platforms

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Community Management Mastery Course
• 7 Core Modules
• 58 Video Lessons
• 12 Handouts
• 7 Quizzes (one for each module)
• 1 Final Exam

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Community Management Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Community Management Specialist