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Digitalmarketer – SOCIAL & COMMUNITY MASTERY CLASS (PLUS CERTIFICATION)
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Tracking, Measuring and (More Importantly)..
.Monetizing Social Media(HINT: It looks something like this…)
You and your business are being talked about on social media… right now.
Whether it’s a Facebook post, a tweet on Twitter or a photo on Instagram..
…your prospects and customers have changed the way they voice criticism and praise.
They’ve also changed they way they find and consume information…
…and they’ve even changed the way they buy too.
Successful businesses must adapt their marketing to these changes.
The Social Success Cycle
Learn the 4 critical categories of social media marketing activities. Understanding the different forms of social communication will help you identify your business goalsand focus on the category that best fits your needs.
The “10 Minute Social Media Audit”
Quickly evaluate your social media presence and determine where there are gaps, so you can close them. When you know how often you post and what type of content you regularly provide, you can develop new ways to engage your followers.
Value First Strategies
Learn the appropriate types of offers to make in social media channels, including valuable content, opt-in offers and deep-discount offers. These 3 main offers will seamlessly and subtly transform casual social media connections into leads and customers.
Community Management
Learn how to create and monitor an online community by building relationships and encouraging relationships between members. When your customers have a safe place to discuss your product and their goals, you will decrease churn and increase retention.
In this 7 hour course, you’ll learn exactly how to apply a social media strategy you’ll actually use in your business
Module 1:
Start Here
- 1: From The Author
- 2: Social Success Cycle
- 3: Social Media Marketing Goals
- 4: The Customer Avatar
- 5: Which Social Media Channel Is Right For You
- 6: Engagement vs Seeker Channels
- 7: 10 Minute Social Media Audit
- 8: Social Media Dont’s
- 9: When to Automate
Module 2:
Social Listening
- 1: Why Listen?
- 2: Social Listening Goals
- 3: Social Listening Tools
- 4: Social Listening Metrics
- 5: Social Listening Setup
- 6: Social Listening Keyword Planning
- 7: Tool Demo: Keyword Alert Setup
- 8: Listening Without Paid Tools
- 9: Using A Feedback Loop
- 10: Tool Demo: Tag And Task Setup
- 11: The 3-Step Social Customer Service Plan
Module 3:
Social Influencing
- 1: Why Influence?
- 2: Social Influencing Goals
- 3: Social Influencing Tools
- 4: Social Influencing Metrics
- 5: Growing Social Profiles
- 6: Social Media Bouncing
- 7: Social Media Topic Map
- 8: 7 Blog Post Templates
- 9: Socializing Blog Content
- 10: Step 1 – Splinter
- 11: Step 2 – Visualize
- 12: Step 3 – Broadcast
- 13: Step 4 – Tag
- 14: Step 5 – Monitor
- 15: Step 6 – Schedule
- 16: Tool Demo – Edgar
- 17: Defeating The “Social Fire Hose”
- 18: Tool Demo – Facebook’s Boost Post Function
- 19: What’s Your SOP?
Module 4:
Social Networking
- 1: Why Network?
- 2: Social Networking Goals
- 3: Social Networking Tools
- 4: Social Networking Metrics
- 5: What Is Media?
- 6: Long Tail Media Outreach
- 7: What Does Long Tail Media Want?
- 8: Networking By Topic Map
- 9: The “Short List”
- 10: Reverse Media Outreach
- 11: Staying Compliant
Module 5:
Social Selling
- 1: Why Selling?
- 2: Social Selling Goals
- 3: Social Selling Tools
- 4: Social Selling Metrics
- 5: The Value First Strategy
- 6: Value First Offers
- 7: The Customer Journey
- 8: Content Segmentation
- 9: Segmentation + Retargeting
- 10: DEMO: Setting Up A Segmented Website
- 11: Content + Social Media + Ad Retargeting
- 12: Putting It All Together
What You’ll Get:
When you enroll today, you’ll receive instant access to:
- The Social & Community Mastery Course
- 5 Core Modules
- 62 Video Lessons
- 9 Handouts
- 5 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Social & Community Manager that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Social & Community Manager
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