Description
Digitalmarketer – CONVERSION FUNNEL MASTERY CLASS (PLUS CERTIFICATION)
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The Formula for Growth
Learn the Customer Value Optimization process and the formula any business can use for exponential growth. When you combine the value of leads, customers, margin and frequency of purchases, you will discover your growth potential.
5 Phases of Customer Value Optimization
Structure your marketing strategy to seamlessly and subtly guide your prospects toward a great product or service. You will be able to acquire and monetize your customers by taking them from a Lead magnet to a Tripwire Offer to your Core Offer to a Profit Maximizer and finally a Return Path that will keep them coming back for more.
“Statement of Value”
Discover the best way to determine the value you bring to the market. Then, in one sentence, you can perfectly position any product or service, and give your ideal customers EXACTLY what they want (even if they don’t even know they want it).
Lead Magnet Optimization
Generate more leads using the 5 “specific” tactics that will make your offer more effective and compelling to your audience. Using one or all five specific aspects can maximize the number of leads and, ultimately, conversions.
Mastery Course Details
In this 7-hour course, you’ll master all the stages of the customer value journey to get the most value from your new and returning customers.
Module 1:
Start Here
- 1: Here’s What To Expect
- 3: What is CVO?
- 4: The Formula For Growth
Module 2:
Determine Product/Market Fit
- 1: The Goal of Marketing
- 2: Before & After Grid – Infant Tub
- 3: Before & After Grid – Landscaper
- 4: Crafting a Statement of Value
- 5: SOV vs. USP
- 6: Why Value Isn’t Enough
- 7: Two Types of Doubts
Module 3:
Optimize The Lead Magnet
- 1: What is a Lead Magnet?
- 2: Importance of Specificity
- 3: Make A Specific Promise
- 4: Give A Specific Example
- 5: Offer A Specific Shortcut
- 6: Answer A Specific Question
- 7: Deliver A Specific Discount
- 8: Finding The Hook
- 9: The Landing Page Checklist
- 10: The Formula Revisited
Module 4:
Optimize The Tripwire Offer
- 1: What is a Tripwire?
- 2: Two Types Of Commitment
- 3: Types of Tripwires
- 4: Splinter Offers
- 5: Little Victories
- 6: Brainstorming Little Victories – 1
- 7: Brainstorming Little Victories – 2
- 8: The Tripwire Checklist
- 9: Discovering Your Tripwire
- 10: The Formula Revisited
Module 5:
Offer A Profit Maximizer
- 1: What is a Profit Maximizer
- 2: Immediate Upsells
- 3: Cross-Sells
- 4: Slack Adjusters
- 5: Bundles and Kits
- 6: Recurring Billing
- 7: Line Extensions
- 8: Speed and Automation
- 9: The Formula Revisited
Module 6
Architect A Return Path
- 1: What is a Return Path
- 2: Constant Communication Explained
- 3: Exit Offers Explained
- 4: Example Exit Offers
- 5: Retargeting Explained
- 6: Segmentation By Visitor Activity
- 7: Full Funnel Retargeting
- 8: Automated Email Followup Explained
- 9: Part 1: Indoctrination
- 10: Example: Indoctrination Campaign
- 11: Part 2: Engagement
- 12: Example: Engagement Campaign
- 13: Part 3: Ascension
- 14: Example: Ascension Campaign
- 15: Part 4: Segmentation
- 16: Example: Segmentation Campaign
- 17: Part 5: Reengagement
- 18: Final Formula and Wrap Up
What You’ll Get:
When you enroll today, you’ll receive instant access to:
- The Conversion Funnel Mastery Course
- 6 Core Modules
- 58 Video Lessons
- 7 Handouts
- 6 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Customer Value Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Customer Value Optimization Specialist
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