Description
Digitalmarketer – OPTIMIZATION & TESTING MASTERY CLASS (PLUS CERTIFICATION)
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8-Step Optimization Cycle
Learn each step of the process for optimizing the conversion rate for your website or even a specific page. Once you understand how to intentionally increase the number of conversions, you will be able to truly “move the needle” in your business.
When to Split Test
Discover when a split test is necessary or not using simple math. Once you decipher if you have enough conversions per variant, per day, you will be able to reach a reliable conclusion and avoid wasted time or resources.
3 (More) Optimization Tactics
Besides split-testing, there are three other, often simpler and more lucrative, conversion rate optimization tactics. Learn how to set up user surveys, session recordings and heatmaps to track traffic on your website and certain pages.
Identify Critical Pages
Identify which pages on your website should be immediately optimized for increased conversion rates. You’ll be shocked to see that these pages aren’t what you initially expect, but we’ll show you how and why these specific pages are most effective.
In this 7-hour course, you’ll learn everything you need to know about how to identify optimization opportunities on your site and how to accurately test your new ideas.
Module 1:
Start Here
- 1: Your Instructor
- 2: Here’s What To Expect
- 3: What Is CRO?
- 4: Term List And Lingo
Module 2:
Introduction To Optimization
- 1: The Role Of Optimization
- 2: KPI Selection
- 3: Aggregating Data
- 4: Usability Hub Screen Flow
- 5: Heatmaps & Recordings
- 6: Form Analysis
Module 3:
Identifying & Prioritizing Tests
- 1: Page Identification
- 2: Page Prioritization
Module 4:
Element Selection
- 1: Case Study Warning
- 2: Copy Tests
- 3: Image Tests
- 4: Navigation Tests
- 5: Search Box Tests
- 6: Videos
- 7: Overlays
Module 5:
Hypothesis Construction
- 1: The Importance Of A Hypothesis
- 2: How To Create A Hypothesis
- 3: Hypothesis Example
Module 6
Test
- 1: Test
- 2: Split Test Basics
- 3: Can I Actually Test?
- 4: Should I Actually Test?
- 5: Principle Of Persuasion
- 6: Campaign Scheduling
- 7: Optimization Calendar
- 8: Test Analysis
- 9: Powerpoint Example Walkthroughs
- 10: Getting A Test Set In VWO
Module 7
Optimization Methods
- 1: Offer Audit
- 2: On-Site Retargeting
- 3: Personalization
- 4: How To Segment
- 5: LPO
- 6: How To Test With Low Traffic
What You’ll Get:
When you enroll today, you’ll receive instant access to:
- The Optimization & Testing Mastery Course
- 7 Core Modules
- 40 Video Lessons
- 9 Handouts
- 7 Quizzes (one for each module)
Plus, upon successful completing of the course and all exams you will also receive:
- A badge designating you as a Certified Conversion Rate Optimization Specialist that can be hosted on your website, email signature and LinkedIn profile
- A digital, printable certificate suitable for framing
- Status and recognition as a Certified Conversion Rate Optimization Specialist
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