Geoffrey A.Moore - Crossing the Chasm (Rev. Ed.)

Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)

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Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)

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Geoffrey A.Moore – Crossing the Chasm (Rev. Ed.)

Geoffrey A.Moore - Crossing the Chasm (Rev. Ed.)

Product Details

Paperback: 227 pages

Publisher: HarperBusiness; Revised edition (August 2006)

Language: English

Here is the bestselling guide that created a new game plan for marketing in high-tech industries.Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

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