Jason Paul Rogers – From Zero Idea to 7-Figure Acquisition

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Jason Paul Rogers – From Zero Idea to 7-Figure Acquisition

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CURRICULUM

THE INTRO: CREATING WEALTH VIA MAKING ACQUISITIONS

Intro Video: Start Here
Why No Experience Won’t Stop You
Buying an Existing Business vs. Creating One From Scratch
How Many Businesses Can You Buy
The Power of a Suit and Tie
How I’d Use This Course

MODULE 1: BUILD A BULLETPROOF INVESTMENT THESIS

What Is An Investment Thesis? And Why Do You Even Need One?
A List of Sectors to Consolidate – with Analysis Given
Attributes of a Strong Sector to Consolidate
High Multiple Industries vs. Low Multiple Industries
Low vs. High Multiple Industry Deep Dive Analysis – with Live Examples
Final Considerations for Crafting Your Investment Thesis
Disclaimer: On Choosing a Sector You’re Not an Expert In
Choosing an Industry and Crafting a Strong Investment Thesis (©️ Jason Rogers)
Low vs. High Multiple Industry Analysis (©️ Jason Rogers)

MODULE 2: RECRUIT A WORLD-CLASS BOARD OF DIRECTORS / ADVISORS

“If I have seen further than other men, it is by standing upon the shoulders of giants.” – Sir Isaac Newton

Jason’s Updated 2020 Thoughts On Building a Board (Start Here)
Your Board: Why You Absolutely Want One
Advisory Board vs. Board of Directors – Which is Better for Your Goals?
The Basics of Building a Board
Carrots to Allure Board Members, The Power of LinkedIn, & How Much Equity to Give
Insight to Dominate the Board Recruitment Process
Call One: How to Captivate Candidates On Your First Call
Second Meeting: How to Weed Out the A-Quality Candidates from The Rest
The Domino Effect: How to Use Momentum to Your Favor
The Final Meeting – Tying the Knot with the Best Candidates
Talking to Billionaires, Closing the Board, & Next Steps
Why “Speed Kills” When Building a Board
How To Let Go of a Board Member – or An Equity Holder
How To Completely Automate the Initial LinkedIn Reach-Out for Board Candidates
Getting LinkedIn Recruiter for Free – 2020 Update
How to Use LinkedIn Recruiter – 2020 Update
The Exact Powerpoint Presentation on the Investment Thesis of Brighter Living Properties That Jason Presented to Board Candidates (©️ Jason Rogers)
2nd Real Example of a Powerpoint Presentation to Board Members of an Investment Thesis for a Rollup in a Different Industry (©️ Jason Rogers)
Personally and Strategically Crafted Initial Cold Reach-Out Message to Chair Candidates (©️ Jason Rogers)
Personally and Strategically Crafted Initial Cold Reach-Out Message to Board Candidates (©️ Jason Rogers)
Personally and Strategically Crafted Message to Board Candidates to Schedule 1st Call (©️ Jason Rogers)
Personally and Strategically Crafted Message to Board Candidates to Schedule 2nd Call (©️ Jason Rogers)
Personally and Strategically Crafted Closing Message to Board Candidates (©️ Jason Rogers)
Personally and Strategically Crafted Confirmation of Equity Email to Board Members (©️ Jason Rogers)
Industry Expert Initial Message & Follow Up Script (©️ Jason Rogers)
Example Parent Company Equity Distribution Table (©️ Jason Rogers)
Properly Written LinkedIn Biography Statement Example
Properly Written LinkedIn Company Mission Statement/Description Example
5 Keys to Optimize Your LinkedIn Profile (©️ Jason Rogers)

MODULE 3: RECRUIT AN ELITE ACCOUNTING FIRM

Preview: Use Your Board to Meet Accounting Firms?
Reach Out to Local Branches
The 3 Accounting Needs You Will Have (Tax, Audit, Due Diligence, + Bookkeeping)
The Tiers of Accounting Firms Explained (Big 4, National, Regional, Local)
Big 4 Firm vs. Regional Firm? Success Fee Basis vs. In House? Let’s Discuss…
How to Expertly Navigate the 1st Phone Call

How to Meet Accounting Firms in Person
How to Close A Top Accounting Firm
Meeting with Top Accounting Firms: Notes and Questions to Ask So They Know You’re Someone Worth Talking To and Someone That Deserves a Success-Fee Agreement (Includes Advice from One of Jason’s Board Members Who Was a Partner at a Big 4 Accounting Firm) (©️ Jason Rogers)
Email Script Jason Personally and Strategically Crafted to Secure an Engagement from a Big 4 Accounting Firm (©️ Jason Rogers)
Phone Script Jason Personally and Strategically Crafted to Secure an Engagement from a Big 4 Accounting Firm (©️ Jason Rogers)
Email of Intent Jason Personally and Strategically Crafted to Secure an Engagement from a Big 4 Accounting Firm (©️ Jason Rogers)

MODULE 4: RECRUIT WORLD-CLASS LEGAL SUPPORT

Preview for Recruiting a Top Law Firm
Outlining Your Legal Needs
LLC vs. C-Corp, Big Law Firm vs. Single Lawyer, Corporate Structuring, and Negotiating a Success Fee Basis
Tiers of Law Firms, Reaching Out, First Impressions, & Selling The Success Fee Basis
Mastering the In-Person Legal Meetings & Selecting an Ideal Law Firm
Final Point on Securing Legal Services
Script Jason Crafted to Successfully Meet with Top Law Firms (©️ Jason Rogers)

MODULE 5: CULTIVATE HOT OFF-MARKET DEAL FLOW

Procuring a List of Potential Sellers
Common Traps to Avoid When Hunting for a First Deal
How to Cold Call Business Owners
Identifying Motivated Sellers vs. Pretenders
Meeting Motivated Sellers in Person
On Building a “Deal Hunting” Sales Team
Automation: How to Find Motivated Sellers on Autopilot
Hot Leads Database/CRM Template to Stay Organized (©️ Jason Rogers)

Standard Sales Person Agreement Jason Used to Obtain Help Searching for Hot Deals (©️ Jason Rogers)
Cold Calling Script Brighter Living Properties Used to Engage with Owners to Obtain Off-Market Deal Flow (©️ Jason Rogers)
List of Retirement Hot Spots (Important for Those Looking to Do Deals in Retirement Related Industries Like Healthcare) and List of Cities with Major Economic Growth.
How and Where to Obtain Business Data for Your Industry to get Deal Flow (©️ Jason Rogers)
Prospective Business Owner Initial Cold Email Script #1 (©️ Jason Rogers)
Prospective Business Owner Initial Cold Email Script #2 (©️ Jason Rogers)
Prospective Business Owner Follow Up Message w/ Formal Request for Financials (©️ Jason Rogers)
Email Script to Broker or Investment Banker That Finds Deals In Your Sector (©️ Jason Rogers)
Emailing a Broker to Schedule an In-Person Meeting Script

MODULE 6: HOW TO VALUE BUSINESSES IN YOUR SECTOR
How to Identify The Average “Going Rate” for Businesses In Your Sector
Identifying the Key Levers that Influence Precise Value
How to Value Businesses Fast & Craft Snap Offers
Pitfalls to Avoid When Evaluating Business
Analyzing the Financials of a Multi-Million Dollar Midwest Deal

Analyzing the Financials of a Multi-Million Dollar North Carolina Deal
Analyzing “Promised” Financials vs. Reported Tax Return Financials
The Problem With “Cooked” Tax Returns – and what to do
Personally Crafted Investment Checklist with Investment Principles Learned From the Experience of Buying a 7-Figure Business, Looking at a LOT of Deals in Multiple Sectors, and the Philosophies of Warren Buffett and Sam Zell (©️ Jason Rogers)
The Only Due Diligence Checklist You’ll Ever Need (As seen in “Acquisition Entrepreneurs” Facebook group) (©️ Jason Rogers)

MODULE 7: HOW TO NEGOTIATE THE PRICE & TERMS WITH SELLERS

Two Negotiation “Paths” to The Same Result
How to Make an Offer
“The Best Negotiators Don’t Negotiate” Explained
The Terms That Underwrite the Purchase
How to “Sell” Seller Finance
Finalizing the Terms
Untold Secrets & Stories for Negotiating & Financing Deals

#1 Question to Ask Sellers for Building Rapport
Advanced Strategies for Building Rapport with Sellers
How to Use The Economy as Negotiation Leverage
NDA Template We Used
Example of a Signed NDA with a Seller
Example of a Real 4+ Million Dollar Offer Letter From Jason (For a Seller With Which You Have Strong Rapport)
Purchase of Sale Agreement Template
Example of a Real Purchase of Sale Agreement with Reference to Negotiable Items

MODULE 8: HOW TO SELL YOUR DEALS TO BANKS & GET YOUR ACQUISITIONS FINANCED

How to Find the BEST Banks to Call
Warming Up Banks Before Your Deal is Hot
Must Know Financial Terms to Impress Bankers
Qualifying Banks Once Your Deal is Ready
How and Why You Call EVERY Medium & Small Bank in the Area (Extremely Important)
How to Negotiate with Banks
How to Master the In-Person Bank Meeting
Do You Need a “Business Plan” or a “Loan Package?”

Should You Guarantee the Loan?
How to Easily Get a Loan With Terrible Credit
The Secret to Securing the Finance for the Deal
Personally and Strategically Crafted Phone Scripts to Sell Banks on Your Deal and Questions to Ask (©️ Jason Rogers)
Personally and Strategically Crafted Introductory Follow-up Email Script to Send to Banks (©️ Jason Rogers)
Meeting with Financial Institutions – Questions and Notes to Ensure Your Acquisition Gets Financed (©️ Jason Rogers)
Loan Package/Business Plan for Our First Deal (©️ Jason Rogers)

MODULE 9: EVERYTHING YOU NEED TO SECURE AN SBA 7(a) LOAN FOR YOUR ACQUISITION (for US only)

Introduction To SBA 7(a) Loan – What You Need to Know
Required Form – SBA 7(a) Borrower Information Form
Required Form – Statement of Personal History
Required Form – Personal Finances Form
Required Form – SBA Owner/Management Resume Template
Example of an SBA Loan Packet Form and Information Required from an American Bank
Example Criteria that an American Bank Requires for Their SBA Loan Program
The Only Other Resource You May Need to Get an SBA Loan

MODULE 10: HOW TO RAISE EQUITY (CASH) THE RIGHT WAY

Should You Fundraise Equity? Let’s Discuss
How to Structure a Fund for Passive Investors
Where and How to Find Investors
How to Pitch Your Deal
How to Close & Secure Capital

Jedi Strategy to Fundraise Equity for Biz & Real Estate Acquisitions (As Seen on Youtube)
The Secret to a Successful First Fund
Finance Structures for Your Deal and Recap on How to Get Your Deal Financed (©️ Jason Rogers)
Jason’s Investor Pitch Deck(©️ Jason Rogers)
Message to Potential Investors (©️ Jason Rogers)
Investor Update Message (©️ Jason Rogers)

MODULE 11: TRANSITIONING TO OWNERSHIP, OPERATIONS, & SCALING YOUR BUSINESS

Explained: The Devil IS in the Details
How to Master Closing Day
Bringing Your Company to Legal Life
The First Week of Ownership
The First Month of Ownership
The First Year of Ownership & Beyond
Why to Scale & How to Do So
Automating Recruitment, Payroll, HR, & Employee Benefits
On Hiring a CFO, COO, and CEO
Brighter Living Operating Agreement, Drafted by an Ivy League Trained Lawyer
Management Interview Doc

BONUS 1: JASON’S VAULT OF RECORDED CALLS AND WEBINARS / CASE STUDIES WITH OTHER ACQUISITION ENTREPRENEURS

Live Call w/ Student in Quality Control Testing Industry: Managing the Legal Side of Your Board & Business
Live Call w/ Student in Hotel/Hospitality/CRE Industry: Discussing a Real Estate Roll-up
Live Call w/ Student in the Laundromat Industry: How to Recruit Your World-Class Board
Live Call w/ Student (existing healthcare professional) in the Electronic Medical Records/Healthcare Software & IT
Live Call w/ Student (existing engineer) in the Chemical Industry
Live Call w/ One of Jason’s Executives/Shareholders: Insights Into Doing Deals

Compilation of Live Calls: Jason Calling Banks

Role Play: First Call with Board Member – Sell the Vision, Sell the Dream
Role Play: How to Close a Board Member
Role Play: Intro Interview of Banker/Financial Institution – Filling Your Pipeline (plus analysis)
Role Play: Financial Presentation of Deal to Banker (with analysis)
Live Call w/ Students: 02/20/20
March 2020 Update – Live Call Between Jason and Executive on How to Get Any Seller to Sell You Their Business (Even If It Isn’t For Sale), Exactly What Sellers Are Looking For That Will Clearly Separate You From Other Buyers, How to Deal With Sellers, Brokers, and Bankers If They Bring the Heat, The Easiest Way to Raise Capital and Create Investors for Life, How to Go About Conducting Due Diligence, and How Jason Has Been Able to Raise 325k in investor EQUITY (not debt) for deals the Last 5 months.
Live Call w/ Students: 03/18/20

BONUS 2: HOW TO SUCCEED AS A FOUNDER

Habits
Confidence
Style
Communication
Successful Selling
Goals & Affirmations
The Top Nine Reasons Why Small Business Acquisitions Fail (From a Stanford Business School Study)
Jason’s Personal Habit Tracking Template (©️ Jason Rogers)

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