Mike Hardenbrook – Cold Email Masters

Description

Mike Hardenbrook – Cold Email Masters

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Cold email is a marketing method that you don’t need any money or any more tools than you already have to start.

If you have an email address, then you already have everything you need. Its also a scalable strategy capable of generating millions, even birthing an industry goliath such as Paypal
You might be thinking.
Isn’t cold email blackhat?
Is cold email the same thing as spam?
Will cold email piss people off?

Like every other marketing method, there are ethical methods and unethical methods.

What’s the alternative?
Let’s compare blogging to cold email.
Cold email doesn’t require you to set up WordPress, install themes, plug-ins, and then write thousands of words. Cold email doesn’t require you to wait for Google to bless your site with 1st-page rankings. Nor does it require you to beg for shares.

You can start cold emailing people tonight and have meetings or sales by tomorrow.
Skip right past all that effort of trying to build up traffic, generate leads, and convert them to sales. Jump straight to the getting of sales.

Compare cold email to paid traffic.
If you have a well-tuned ad campaign, it’s much more automated and scalable than a cold email. The problem is getting to the point where you have that automated highly profitable ad campaign.

We also teach cold email though, because nothing is cheaper, faster, or easier. You don’t have to risk an ad budget upfront, set up ad campaigns, watch them like a hawk, and hope for ROI.

Course Curriculum

Module 1: Cold Email Bootcamp

How to Take Action with This Course
The 4 Core Principles to Build a Sales Machine
How to Use Cold Email to Grow Your Business
The Cold Email Mentality
Who Uses Cold Email Successfully
Debunking the Myths
Types of Cold Email Campaigns

Module 2: Best Practices with Cold Email

Intro to Targeting with Cold Email
Targeting with Cold Email
Let’s Create Your Perfect Prospect
Customer Persona Worksheet
Customer In Context by Steve Blank

Module 3: DIY Prospecting (Like a Boss)

Intro to Prospecting Like a Boss
DIY Prospecting Benefits and Drawbacks
Purchasing Leads: Benefits and Drawbacks
DIY Prospecting Built to Scale
Types of Emails We Want
Prospecting Apps and Extensions
Prospecting Google, Linkedin, Directories, and Forums
Super Fast with Linkedin
Turning Directories into Emails
Targeting Based on Software
The Twitter Hack
My Secret Source
Scrubbing Your Data
Scale Wining Sources with Outsourcers
Instructions for Organizing Data Sources

Module 4: Purchasing Prospect Leads

Do You Need Any Help?
Types of Lead Brokers
Calculate Your Estimate ROI
Outreach and Working with a Rep

Module 5: Writing Irresistible Cold Emails

Writing Irresistible Cold Emails
Defining Your One Thing
Content, Length, Spacing, and Punctuation
The Connect-the-Dots Formula
The Soft Touch Formula
3 Levels of Personalization
Your Call to Action
Quick Hack for Composing Emails
Subject Lines that Get Opened
The Dos and Donts
How to Address Your Recipients
Signatures and using PS, BTW and FYI
Spot Checking Your Emails
Compliance and References
Compliance Can-Spam Resource

Module 6: Follow-up Sequences that Convert

Follow-up Sequences that Convert
How Many Follow-up Emails to Send
Is Your Sequence Annoying?
Follow-up Sequence Breakdown
Sending Cadence
Using Humor in Your Follow-ups

Module 7: Delivering Your Email at Scale

Ready to Hit Send!?
Sending Emails with a Pian
Apps to Send in Bulk
Setup Your Email Alias
Hacks to Bulk Import Your Prospects
Formatting Your Templates
How to Send Custom Emails in Bulk
Setting Up Follow-up Campaigns
Typical Open, CTR, and Bounce Rates
Setting Up Seed Accounts and Do Not Mail Lists
You Did it! Final Thoughts
Course Resources

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