Principles of Marketing – A Value-Based Approach

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Principles of Marketing – A Value-Based Approach

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Principles of Marketing – A Value-Based Approach

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Principles of Marketing – A Value-Based Approach

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Principles of Marketing – A Value-Based Approach

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Principles of Marketing – A Value-Based Approach

An engaging, introductory textbook designed to help students develop an understanding of the basic principles of marketing and how they can be applied in practical settings to create superior value for customers.

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