Pro Logo – Brands as a Factor of Progress

Description

Pro Logo – Brands as a Factor of Progress

This product is available

You can refer to the screenshots here :

Please contact us to get free sample

Description:

The authors of this book are top executives in the luxury goods industry. In an environment in which brands have come under attack they argue that brands can be factors of progress if they are correctly managed.

The book includes an analysis of brand nature and history and highlights the importance of semiotics in the management of brand identity. In summary they argue that brands cannot be held responsible for the imperfections and excesses of the worldwide economic and political systems, but that they can be signs of excellence and differentiation and vectors of values which favour multicultural understanding and put people in a position to generate progress.

Get Pro Logo - Brands as a Factor of Progress on amazon4trader.com

Pro Logo, Brands as a Factor of Progress, Download Brands as a Factor of Progress, Free Brands as a Factor of Progress, Brands as a Factor of Progress Torrent, Brands as a Factor of Progress Review, Brands as a Factor of Progress Groupbuy.