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Description
Public Relations – A Practical Guide to the Basics
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Description:
This straightforward and practical guide takes the reader step-by-step through a PR campaign.
It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology.
This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.
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