RON DOUGLAS & ALICE SEBA – INFO PRODUCT MASTERY

Make your product stand out in a crowded marketplace. In this lesson, you’ll learn:

• Why making a simpler product will yield better results and help eliminate your competition.
• Research tools for getting into the mindset of the customer.
• 10 important steps you need to follow to create product that stands out in the marketplace.
• The importance of perception and making your customer’s perception a reality.
• The hot buttons that always make great product sellers.
• Demonstrating your credibility and easily leveraging the crebility of others.
• The Product Idea Generation Worksheet will help you through all the steps in this lesson.

Arguably, the most important lesson in this course if you want to sell a lot product. In this one, you’ll learn:

• How to craft a compelling story about your product that your customers can relate to.
• Creating emotion and make your audience feel connected to you personally.
• Building credibility and trust through your sales page.
• The secret to using educational content to sell your products.
• Creating urgency with your offers, so they want to buy right away.
• Crafting a persuasive upsell to boost your earnings .
• Understanding the important elements of copy, complete with plenty of examples to help you.
• This lesson also comes with plenty of extras to implement what you learn including a guide to copywriting, a handy swipe file, sales page template, squeeze page template, VSL sales page tempate, VSL upsell template, large graphics pack, and more.

Now we really get things started. It’s time to create some buzz for your product and get affiliates ready to promote. In tihis lesson you’ll learn:

• How to conduct a trial launch, so you can ensure a successful launch and attract the most affiliates possible.
• Powerful ways to make connections with the topaffiliates in your niche.
• Creating buzz with and motivating your affiliates to put full effort into their promotions.
• How to use your affiliate force to grow your mailing list.
• To help you, your downloads include an Affiliate Recruitment Checklist, Affiliate Recruitment Letter Templates, Ready-Made Affiliate Training and an Affiliate Tools Checklist.

Watch the video or read download the PDF version of the lesson. In the introduction you’ll learn:

• Getting your launch started and keepingmomentum.
• End of launch doesn’t mean end of sales, as long as you do it right.
• Creating evergreen promotions for your affiliates, so they’ll keep promoting you day in, day out.
• Putting together an affiliate center that keeps affiliates wanting to send you traffic.
• Keeping the buzz going for further product launches.

Our Q&A Session went on for over 1 hour and 45 minutes and covered a lot of ground. Just some of what was covered…

• What platforms should I publish to?
• Which products command the highest prices?
• How do you make the transformation from employee to infopreneur?
• I have a ton of content already created. How do I repurpose it into a product?
• How do you compete with the big guys who hire pros to write their copy?
• What is the best selling format for a beginner?
• If you interview and expert, what terms should you offer them?