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Ryan Deiss – Email Marketing Mastery

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Ryan Deiss – Email Marketing Mastery

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Ryan Deiss – Email Marketing Mastery

Checkout more: Email Marketing

Sale Page : digitalmarketer

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Course Details

Module 1

The Role of Email Marketing

  • Lesson 1: Meet Your Instructor
  • Lesson 2: The Role of Email Marketing
  • Lesson 3: THREE Different “Types” of Emails
  • Lesson 4: The TWO Send Types
  • Lesson 5: Email Marketing & List Building

Module 2

Creating Your Marketing Calendar

  • Lesson 1: The Role of Your Marketing Calendar
  • Lesson 2: Gathering Promotional Assets
  • Lesson 3: Creating Your 30 Day Calendar
  • Lesson 4: Creating Your 90 Day Calendar

Module 3

Email Campaign Creation

  • Lesson 1: Email Campaigns Explained
  • Lesson 2: Storyboarding Your Indoctrination Campaign
  • Lesson 3: CASE STUDY: DigitalMarketer
  • Lesson 4: Storyboarding Your Engagement Campaign
  • Lesson 5: Storyboarding Your Ascension Campaign
  • Lesson 6: Storyboarding Your Consumption Campaign
  • Lesson 7: Crafting a Upsell Campaign
  • Lesson 8: Storyboarding Your Segmentation Campaign
  • Lesson 9: CASE STUDY: Best Buy
  • Lesson 10: CASE STUDY: Kate Spade
  • Lesson 11: Storyboarding Your Re-Engagement Campaign
  • Lesson 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
  • Lesson 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4

Email Copywriting & Design

  • Lesson 1: Harvesting Proven Sales Copy
  • Lesson 2: The FOUR Reasons People Buy
  • Lesson 3: Points of Belief
  • Lesson 4: Crafting Your Subject Lines
  • Lesson 5: Crafting Your Body Copy
  • Lesson 6: Queuing the Click

Module 5

Optimizing Opens & Clicks

  • Lesson 1: Getting More Opens
  • Lesson 2: Getting More Clicks

Module 6

Tracking & Measuring Results

  • Lesson 1: Benchmarking Your Results
  • Lesson 2: What to Track & When To Track it!
  • Lesson 3: DEMO: Email Stats Tracking Sheet

Module 7

Email Deliverability

  • Lesson 1: 3 Ways to Prove You’re NOT a Spammer
  • Lesson 2: Your Mailer Reputation
  • Lesson 3: Your Sender Infrastructure
  • Lesson 4: Your Subscriber Engagement
  • Lesson 5: Monitoring & Tracking Deliverability

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