Stuart Crainer – The Tom Peters Phenomenon

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Stuart Crainer – The Tom Peters Phenomenon

“The first biography of a management phenomenon, Tom Peters – guru, corporate messiah, author and fashion accessory – Corporate Man to Corporate Skunk uncovers the truth behind the hype, the reality behind the Peters mythology. Crainer traces the rise of a one-man industry from Vietnam, McKinsey and the Pentagon to a corporate Billy Graham.”

“Stuart Crainer gained unique access to Tom Peters, obtaining many hours of revealing interviews. He builds a complete picture by talking to Peters’s former associates, his contemporaries, acolytes and opponents.”

“Corporate Man to Corporate Skunk is a searching account of a management icon which simultaneously demystifies the whole guru industry and explains why managers continue to put such faith and dollars into a select few individuals.”

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