The Hero Trap – How to Win in a Post-Purpose Market by Putting People in Charge

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The Hero Trap – How to Win in a Post-Purpose Market by Putting People in Charge

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A single tweet from an irate customer can topple a CEO, much like a new business formed by a 20-something can disrupt business empires. Market economists have told us that were driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness.

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