Andre Chaperon – Sphere Of Influence 2018

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Andre Chaperon – Sphere Of Influence 2018

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There are hundreds, probably thousands more. Like Rocky Ullah in the basketball space. Or like Cindy in the plant foraging business (yup, that’s a real market).

SOI has been my primary workhorse method for attracting people into our sphere of influence for well over a decade (and will continue to a decade into the future, and beyond).

This isn’t a course about loopholes. There are none.

It’s not a tactics-centric approach.

It’s a strategic customer-centric system that works to build a long-term growth engine, no matter what business you’re in.

(So long as you have a customer-centric mentality, with the guts to deliver true preeminent value to your audience BEFORE asking for anything in return first.)

There are hundreds, probably thousands more. Like Rocky Ullah in the basketball space. Or like Cindy in the plant foraging business (yup, that’s a real market).

SOI has been my primary workhorse method for attracting people into our sphere of influence for well over a decade (and will continue to a decade into the future, and beyond).

This isn’t a course about loopholes. There are none.

It’s not a tactics-centric approach.

It’s a strategic customer-centric system that works to build a long-term growth engine, no matter what business you’re in.

(So long as you have a customer-centric mentality, with the guts to deliver true preeminent value to your audience BEFORE asking for anything in return first.)

Here’s the breakdown of the training:

Module 1: The Big Picture

The 30,000′ view of what it takes to create, test, optimize and scale a paid “traffic engine” for your business.

Module 2: Fish Where the Fish Are (Google and Facebook)

When American bank robber Willie Sutton was asked why he robbed banks he replied, “Because that’s where the money is.” We’re going to focus on Google and Facebook for the same reason.

(And once you know how to drive traffic from Google and Facebook, every other opportunity is easier.)

Module 3: Give ‘Em What They Want (And Get What You Want)

The Wild West days are over. There are no tricks, hacks, or flavor of the day “insider secrets.” The real secret is Google and Facebook want different outcomes for their users. Give ’em what they want and you’ll get rewarded with lower ad costs and more traffic.

Module 4: The Problem/Solution Mindset

Google search is about active intent. Real people with real problems looking for real solutions right now. Want to know if your SOI has struck a nerve? If you set it up correctly, Google Adwords will let you know in days – maybe hours – if you’re on the right track.

Module 5: The Info-Tainment Mindset

Facebook is about passive potential interest. Real people who may or may not have interests or problems that you solve, ideas you want to share, and solutions that you offer. “Hey, what’s your problem?” is a real turnoff, but “Hey, this looks interesting.” will attract attention (let’s make sure it’s the right attention to grow your business).

Module 6: The Secret Sauce – Behaviorally-Based Retargeting

SOI is the perfect strategy to unlock the potential of behaviorally-based retargeting. Your SOI will be setup to filter out the riff-raff at the front door and then gently guide the right people to the finish line, step-by-step, day-after-day. This is where we turn a good traffic strategy into a mind-bending incredible strategy. Buckle up for this module.

Module 7: Putting it All Together And Measuring Results

Whenever you’re paying for traffic the meter is running and you’re watching money walk out the door. Knowing how much to spend to get the information you need and how to react to that information to create a steady flow of improvements is critical. Only a few things matter when we’re sending paid traffic to our SOI, but those few things matter a lot.

Module 8: Optimizing and Scaling Your Traffic Engine

Everything you’ve completed prior to module eight has created the foundation to scale your traffic engine.

Without that foundation, you won’t know exactly which levers to pull to get the results you want. But with that foundation, you’ll have a laser-like focus to answer the two most important questions you’ll need to answer: What, exactly is working? and How, exactly, do I do more of that (and only that)?. When you can answer those questions, the sky is the limit for your business

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