Chris Rocheleau & Irina Yerokhova – Code of Conversions

Description

Chris Rocheleau & Irina Yerokhova – Code of Conversions

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It took years for me to ‘hack’ and develop ‘social media copywriting’ as I now know it today.

Every other “Copywriting” is based on ‘traditional direct response’ schools of thought that originated from a ‘Long Salesletter’ that you found in your mailbox…
…yet why does everyone try ‘fit a square peg into a round hole’ by applying that same method on social media when it’s fundamentally different?
After spending over 2 million in Facebook ads over the last few years I have proven beyond a shadow of a doubt that our new methodology works better than any ‘traditional direct response’ techniques or gimmicks…
…in fact those ‘old, tried and true’ methods are failing at an even faster rate than ever before. Sure some of the ‘concepts’ still apply…
However even those concepts are “Translated Differently” than they were before.
New Platforms, New Rules. Facebook and Instagram are here to stay.

Once you go through the first lesson “The Social Rules of Engagement” you’ll see the glaring difference between the ‘old and the new’…

Module

1: The ‘Social Rules of Engagement’ – $299 Value
2: Audience Engagement Formulas – $999 Value
3: Proven Ad Formulas and Templates – $999 Value
4: The E.P.I.C. Story Formula – $899 Value
5: Video Formulas and Ad Templates – $999 Value
6: Ad Optimization & Funnel Optimization – $999 Value
7: Safely Scaling With Margins – $699 Value

Bonus

#1: Retargeting Schemes Webinar – $699 Value
#2: “Code of Conversions” Facebook Group- $297 Value
#3: Recorded Q&A Webinars for each Module- $995 Value
#4: Empathy Map Session with Irina – $299 Value
#5: Completion Guarantee 1 Hour Ad Review – $800 Value

Class Curriculum

Welcome to “Facebook Code of Conversions”

BONUS: Facebook Group Access Instructions

Pre-Course Webclass (IMPORTANT – Must watch before taking course)

Module 1: The ‘Social Rules of Engagement’

Welcome to “Facebook Code of Conversions”

Lesson 1: The Social Rules of Engagement (Part 1)

Lesson 2: The Social Rules of Engagement (Part 2)

BONUS: Module 1 Deep Dive Webinar

Module 2: Audience Engagement Formulas

1: How to use “UPSYD”

2: 7 Crucial Headline Elements

3: Unaware Headline Formulas

4: Problem Aware Headline Formulas

5: Solution Aware Headline Formulas

6: Product & Deal Aware Headline Formulas

BONUS: Module 2 Deep Dive Webinar

Module 3: Proven Ad Formulas & Templates

Lesson

1: The “NNS 105%” Framework For Facebook Ads

2: How to ‘Reverse – Engineer’ an Offer

3: How We Use the “Offer Analysis”

4: The “Ideal Customer Formula”

5: Ideal Customer Formula Walkthrough

6: The ‘EPIC’ Ad Formula

7: The ‘Better Way’ – Webinar Invite – Solution Aware

8: ‘The Rainmaker’ – Lead Magnet – Solution Aware

9: Solution Aware Direct to Cart Template

BONUS: Module 3 Deep Dive Webinar

Module 4: The EPIC Long Copy Story Ad Formula

Lesson

1: The ‘Epic’ Story Formula

2: Engage – Setting the Stage

3: Present – Presenting the Struggle & the Challenges

4: Illustrate – Showing the “Journey of Discovery”

5: Convert – Revealing the Code & Your Call to Action

6: Template – Long Copy Story Ad – “Credible Witness”

BONUS: Empathy Map Session with Irina & Keith

BONUS: Module 4 Deep Dive Webinar

Module

5: Video Ad Formulas & Templates

1: Video Ad Guidelines

2: What You Need to Know Video Ad Template

3: “Absolute Proof” Direct to Sales Page Video Template

4: “The Cart Filler” Video Ad Template

5: Anyone Can Do This Video Ad Template

BONUS: Module 5 Deep Dive Webinar

Module 6: Ad & Funnel Optimization

1: The NNS Complete Ad Creation Process

2: The Code for Properly Reading Your Metrics

3: Troubleshooting – CTR (All) Low – CTR (Link) Low

4: Troubleshooting – CTR (All) High – CTR (Link) Low

5: Troubleshooting – CTR Ratio is Good but Low Conversion Rate on Landing Page

BONUS: Module 6 Deep Dive Webinar

BONUS: Retargeting Schemes Webinar

Module 7: Safely Scaling With Margins

1: Intro to Scaling

2: Scaling Checklist

3: 5 Signals for Scaling

4: SPS Phase 1 “Sandbox”

5: SPS Phase 2 “Playground”

6: SPS Phase 3 “Stadium”

BONUS: Scaling Deep Dive Webinar

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