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Digitalmarketer - EMAIL MARKETING MASTERY CLASS (PLUS CERTIFICATION)

Digitalmarketer – EMAIL MARKETING MASTERY CLASS (PLUS CERTIFICATION)

$495.00 $74.97

Digitalmarketer – EMAIL MARKETING MASTERY CLASS (PLUS CERTIFICATION)

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Digitalmarketer – EMAIL MARKETING MASTERY CLASS (PLUS CERTIFICATION)

Checkout more: Digitalmarketer

Sale Page : digitalmarketer

This product will available in 2-3 weeks later after you pay.

What You’ll Learn In This Course

The Perfect Promotional Calendar

Develop a 30 and 90-day promotional calendar that, when done correctly, will cause revenue and engagement to hockey stick straight up! Once you have collected your assets and understand the key concepts, you can create short-term and long-term rolling calendars.

4 Magic Questions

Answer these four questions before you ever start writing an email. As long as you can answer these four questions you will know how to write a proficient email.

Points of Belief

Think about who you’re writing to and why they may want to buy (there are four main reasons). Once you are able to define the desired end result, you will be able to develop a journey through your email copy that takes the customer from where they are and to where they need to be by using your product.

3 Categories of Emails

Learn how and when to use the three different categories of email campaigns – transactional, relational or promotional. Choosing the correct category will ensure that you’re only emailing your perfect prospects! (This is how to send multiple campaigns and offers without BURNING up your email list)

Email Marketing Mastery Course Details

In this 8-hour course, you’ll learn everything you need to know about how to drive qualified paid traffic to your website.

Module 1:
The Role of Email Marketing

  • 1: Meet Your Instructor
  • 2: The Role of Email Marketing
  • 3: THREE Different “Types” of Emails
  • 4: The TWO Send Types
  • 5: Email Marketing & List Building

Module 2:
Creating Your Marketing Calendar

  • 1: The Role of Your Marketing Calendar
  • 2: Gathering Promotional Assets
  • 3: Creating Your 30 Day Calendar
  • 4: Creating Your 90 Day Calendar

Module 3:
Email Campaign Creation

  • 1: Email Campaigns Explained
  • 2: Storyboarding Your Indoctrination Campaign
  • 3: CASE STUDY: DigitalMarketer
  • 4: Storyboarding Your Engagement Campaign
  • 5: Storyboarding Your Ascension Campaign
  • 6: Storyboarding Your Consumption Campaign
  • 7: Crafting a Upsell Campaign
  • 8: Storyboarding Your Segmentation Campaign
  • 9: CASE STUDY: Best Buy
  • 10: CASE STUDY: Kate Spade
  • 11: Storyboarding Your Re-Engagement Campaign
  • 12 CASE STUDY: DigitalMarketer Re-Engagement Campaign
  • 13: CASE STUDY: DigitalMarketer Win Back Campaign

Module 4:
Email Copywriting & Design

  • 1: Harvesting Proven Sales Copy
  • 2: The FOUR Reasons People Buy
  • 3: Points of Belief
  • 4: Crafting Your Subject Lines
  • 5: Crafting Your Body Copy
  • 6: Queuing the Click

Module 5:
Optimizing Opens & Clicks

  • 1: Getting More Opens
  • 2: Getting More Clicks

Module 6
Tracking & Measuring Results

  • 1: Benchmarking Your Results
  • 2: What to Track & When To Track it!
  • 3: DEMO: Email Stats Tracking Sheet

Module 7
Email Deliverability

  • 1: 3 Ways to Prove You’re NOT a Spammer
  • 2: Your Mailer Reputation
  • 3: Your Sender Infrastructure
  • 4: Your Subscriber Engagement
  • 5: Monitoring & Tracking Deliverability

What You’ll Get:

When you enroll today, you’ll receive instant access to:

  • The Email Marketing Mastery Course
  • 7 Core Modules
  • 46 Video Lessons
  • 4 Handouts
  • 7 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

  • A badge designating you as a Certified Email Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
  • A digital, printable certificate suitable for framing
  • Status and recognition as a Certified Email Marketing Specialist

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