Dmitry Dragilev – PR That Converts

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Dmitry Dragilev – PR That Converts

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Explode Your Sales and Users
A step by step proven system to pitch and build long-term relationships with influencers & journalists to hockey stick grow your traffic and sales.

#1 | Wasting boatloads of time reading other peoples’ stuff

It’s too easy to get caught up reading other peoples’ posts and not get any work done.
Break this habit immediately. Get into the creator mindset.
Stop reading every post that hits your screen.
Be selective about what you’re giving attention to.

Don’t let other peoples’ posts distract you from being a constant producer.

Think about one of your favorite musicians or authors, what do they do well?
Answer: They produce as much as possible. They became pro by constantly producing new work.
They may take an interest in other people’s work but, 9 times out of 10, they’re focused on producing original material.
Why? Because their careers evaporate the second, they stop producing.
Know how many albums The Beatles produced?
13 studio albums from 1962 to 1970.
They wrote and recorded 309 songs, including covers. That’s over three songs per month, every month, for eight years!
As entrepreneurs, we need to produce continually; otherwise, we become has-been rockers who can’t even sell out a pub.

#2 | Operating without a sound foundation

When you work for yourself, it doesn’t get easier to make upwards progress.
It gets SUPER hard, and the odds aren’t in your favor. It’s like trekking up Mount Everest without a coat on or sherpas to carry your supplies.

You need a rock solid plan to keep you on track.

Otherwise, you’ll forget to bring your jacket to climb that snowy mountain… or forget to do the dishes while your spouse has been at work all day, and you’re at home browsing Google or Facebook.
You don’t see surgeons operating on patients without a plan, do you?
No.
So why would you operate a business without a plan?
Answer: You shouldn’t! It’s a surefire way to fail.

#3 | Reaching out to top blogs on a whim

You can’t just email the editors of top blogs or contributors at Forbes asking them to feature you.
Why not?
1. They’ll ignore you.
2. You’ll sound desperate.
You need patience and the right framework to build momentum for your business. And to get your content and brand featured on top blogs like Kissmetrics or Lifehack.

You need to play it cool. Build up a portfolio of posts on your blog and get featured on smaller blogs first.

Most top blogs and publications no longer accept unsolicited guest posts from newbies.
They aren’t interested in wasting time reviewing your pitches and/or editing your writing. It would take up way too much of their time of which they already have little to spare.
Top models don’t suddenly start strutting their stuff down the high fashion runways of Milan and London.
They spend years building up their portfolios before they end up on the covers of a Women’s Wear Daily or People Magazine.

#4 | Trying to figure it all out

The most common problem is trying to do everything on your own.
Look, I know what it’s like.
It’s a natural human tendency to want to be part of the “in crowd” and feel that you’re recognized for your contributions to the world.
Seriously, who would want to be forgotten tomorrow?

You can’t be everywhere without relationships with influencers and getting featured by top blogs.

Even influencers like Ramit Sethi still write epic guest posts for Tim Ferriss and LeadPages.
You can’t work it all out on your own. Or if you can, you’ll be miserable in the process.
You need a partner to encourage you to produce more high quality content and reach outside your comfort zone.
You can’t grow by shutting yourself off from the world behind your computer or locked up in a cave. I’d love to do that, but I realize it’s not the answer if I want to grow my business.
You need to get out there and build relationships with other bloggers and influencers.

#5 | Emailing influencers before guest blogging

Look, reach out to whoever you want to, but chances are slim other influencers will pay attention to you when you’re just starting out.
Influencers prefer to surround themselves with like-minded accomplished influencers.
Maybe it feels like they’re part of this exclusive club with red ropes and big scary bouncers where you’re not on the list to get in.

Trust me; I know the feeling…

The anxiety and stress of trying to build a business while struggling to get by or feeling stuck with clients you can’t stand.
You think, gosh, wouldn’t be easier if I could get top influencers to promote my stuff and talk about me in their posts?
You know, people with 1000’s or 100,000s of raving fans.
Well, don’t expect to get there without creating outstanding content and getting your posts featured on top blogs.

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