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Electronic Commerce - Principles & Practice

Electronic Commerce – Principles & Practice

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Electronic Commerce – Principles & Practice

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Electronic Commerce – Principles & Practice

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This textbook for business students overviews the business strategies and digital technologies used by companies engaged in buying and selling on the Internet. Bidgoli (California State University) describes e-commerce business models, on-line auctions as a successful application, the types of computer networks available, electronic data interchange, and security measures for protecting data resources.

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