Frank kern – Intent based branding

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Frank kern – Intent based branding

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WHY IS IT IMPORTANT TO SET GOALS?

Here’s what we’re doing together…Frank kern – Intent based branding

• The class is six weeks long…Frank kern – Intent based branding
• All recordings will be available inside your members’ area, so you don’t have to worry about missing anything …
• You’ll also get to work in small groups LIVE with my team to help you with your scripting, your offers, and your ad angles …
• Plus you’ll get small-group mentoring by my team to help you build your ad campaigns on Facebook and Instagram …
• The net effect of our work together is for you to be EVERYWHERE in your market, continuously making offers and building goodwill at the same time …

• The purpose of this is to not only make more sales, but to also build your BRAND and create a huge AUDIENCE of people who love you and want what you’re selling …

  How to Apply Intent Based Branding

  So let’s break down this type of branding in a way that is actionable for us all. The overall process is this: We take a prospect/potential customer from a place of where they are not getting the results they want, to a place where they are, with our help, by giving them immediate steps to take.

  First you need to identify what your audience’s needs are and what results they aren’t getting, but that they want. Be specific about this. It will vary depending on your niche or line of business.

  Next, and only after identifying their needs, you can then find out the exact type of content that is going to provide the most value to your ideal prospect. This, again, is where you need to know your audience. You have to be in tune with their needs. It’s a must.

  Once you know your audience’s needs and the type of content that will provide them the most value, you then start providing them this content. You provide value by ACTUALLY HELPING THEM. FOR FREE. WITH NO EXPECTATION OF ANYTHING IN RETURN. This value starts to form a relationship.

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