Jagdish Sheth, Naresh Malhotra – Wiley International Encyclopedia of Marketing

Description

Jagdish Sheth, Naresh Malhotra – Wiley International Encyclopedia of Marketing

Checkout more: Marketing

This product is available

You can refer to the screenshots here :

Please contact us to get free sample

With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide.

• The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications
• The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries
• Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate
• Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources
• The encyclopedia is also available online

For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover:

• Volume 1: Marketing Strategy
• 2: Marketing Research
• 3: Consumer Behavior
• 4: Advertising and Integrated Communication
• 5: Product Innovation and Management
• 6: International Marketing
  

  ---

Get Jagdish Sheth, Naresh Malhotra - Wiley International Encyclopedia of Marketing on amazon4trader.com

Jagdish Sheth, Naresh Malhotra, Wiley International Encyclopedia of Marketing, Download Naresh Malhotra, Free Naresh Malhotra, Naresh Malhotra Torrent, Naresh Malhotra Review, Naresh Malhotra Groupbuy, Download Wiley International Encyclopedia of Marketing, Free Wiley International Encyclopedia of Marketing, Wiley International Encyclopedia of Marketing Torrent, Wiley International Encyclopedia of Marketing Review, Wiley International Encyclopedia of Marketing Groupbuy.