Kevin Zhang – Ecommerce Millionaire Mastery

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Kevin Zhang – Ecommerce Millionaire Mastery

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HERE IS WHAT YOU’RE GETTING
THE MOST COMPREHENSIVE STEP-BY-STEP ECOMMERCE TRAINING

Module 1: Introduction to eCommerce and the Entrepreneurial Mindset

1: Introduction (1:26)
​​ 2: Understanding the Entrepreneurial Mindset (15:40)
​ 3: The Excitement of eCommerce (5:27)
​ 4: Drop Shipping as an Entry Into eCommerce (6:57)
​ 5: The eCommerce Skillset (9:41)
​ 6: Opportunities Beyond Drop Shipping (5:34)

Module 2: Branded Niche Dropshipping

​ 7: A Unique Approach to Drop Shipping (7:07)
​ 8: The Current Drop Shipping Environment (7:35)
​ 9: Discussing Other Approaches: The General Store (9:38)
​​ 10: Discussing Other Approaches: The Single Product Store (9:05)
​​ 11: My Approach: Branded Niche Drop Shipping (7:02)
​ 12: Setting Up Shopify and Oberlo (7:31)
​ 13: Alternatives to AliExpress Sourcing (7:01)
​ 14: How to Determine Your Niche (Triple Segmentation) (11:13)
​ 15: Creating Categories for Purposeful Sourcing (23:21)
​ 16: The Efficient Way of Importing Products Into Oberlo (20:44)
​ 17: How to Earn Extra Cash with Every Oberlo Order (Using Admitad) (7:14)
​ 18: Path from Dropshipping to Brand (22:00)

Module 3: eCommerce Consumer Psychology and the Buying Experience

​ 19: The Importance of Understanding Consumer Psychology (1:20)
​ 20: The Four Pillars of Consumer Psychology (4:56)
​ 21: How to Master Target-Conscious Acquisition (Understanding the Three Types of Buyers) (5:08)
​​ 22: The Five Golden Steps to Generating Sales (4:22)

Module 4: Introduction Shopify Web Design

23: Introduction Shopify Web Design (1:06)
​ 24: Start The Importance of Adobe Photoshop (2:43)
25: Start Paying For Apps and Other Programs (2:23)
​ 26: Start Stock Image Sites as a Great Source for Creatives (PDF Download Included) (1:25)
​ 27: Start Mastering The Fabulous Five Framework (21:52)
​ 28: Start How to Name your website and Pick Domains (8:57)
​ 29: Start Key Characteristics of an Effective Product Page (15:54)
​ 30:​ Start Turning Aliexpress Images into Engaging Product Photos (15:44)
​ 31: Start How to Write Incredible Product Descriptions (Circle of Value Framework) (47:37)
​ 32: Start Additional Product Page Elements (What to Include and Avoid) (3:50)
​ 33: Start How to Add in Trust Badges (5:31)
​ 34: Start How to Set Up Multiple Tabs with Easy Tabs (5:58)
​ 35: Start How to Add Videos to Product Pages (5:19)
​ 36: Start How to Add Photo Reviews (7:53)
​ 37: Start Navigating Shopify platform (33:13)
​ 38: Start Navigating the Shopify Theme and App Store (7:44)
​ 39: Start Shopify Plans (4:06)
​ 40: Start Setting Up One Click Upsell (13:36)
​ 41: Start Boosting Cart Value with Cross Sells and Upsells (17:34)

Module 5: Shopify Web Design Mastery

42: Overview of District Theme (8:48)
​ 43: Start Step-by-Step Logo Creation (Full Website Build Example 1) (6:09)
​ 44: Start Step-by-Step Banner Creation (Full Website Build Example 1) (17:56)
​ 45: Start Step-by-Step Category Pictures Creation (Full Website Build Example 1) (14:54)
​ 46: Start Final Touches (Full Website Build Example 1) (4:57)
​ 47: Start Creating a Homepage Collection in District Theme (Full Website Build Example 1) (19:56)
​ 48: Start Organizing Products within Collections (Full Website Build Example 1) (6:35)
​ 49: Start Step-by-Step Logo Creation (Full Website Build Example 2) (5:57)
​ 50: Start Step-by-Step Banner Creation (Full Website Build Example 2) (11:43)
​ 51: Start Step-by-Step Category Picture Creation (Full Website Build Example 2) (9:13)
​ 52: Start BONUS : Step-by-Step Full Website Build (Express Edition) (29:26)
​ 53: Start Overview of Prestige Theme (5:47)
​ 54: Start Step-by-Step Logo Creation (Full Website Build Example 3) (5:52)
​ 55: Start Step-by-Step Banner Banner Creation (Full Website Build Example 3) (1st Banner) (31:34)
​ 56: Start Step-by-Step Banner Creation (Full Website Build Example 3) (2nd Banner) (14:21)
​ 57: Start Step-by-Step Category Picture Creation (Full Website Build Example 3) (11:28)
​ 58: Start Final Touches (Full Website Build Example 3) (11:25)
​ 59: Start Step-by-Step Logo Creation (Full Website Build Example 4) (6:08)
​ 60: Start Step-by-Step Banner Creation (Full Website Build Example 4) (25:02)
​ 61: Start Step-by-Step Set up of Shop the Look (Full Website Build Example 4) (8:39)
​ 62: Start Step-by-Step Category Picture Creation (Full Website Build Example 4) (7:46)
​ 63: Start How to Add a Tracking Page to Your Website (8:55)
​ 64: Start Essential Website Pages to Include (PDF Download Included) (2:51)
​ 65: Start How to Configure Your Website Footer (7:52)
​ 66: Start Using Wheelio to Increase Conversion Rate and Capture Valuable Data (12:13)
​ 67: Start How to Make Faster Edits with Bulk Product Editor (4:57)
​ 68: Start How to Optimize Load Time on Your Website (4:16)

Module 6: Setting up your Facebook Account for Advertising

69: Introduction to Setting Up Your Facebook Account (0:41)
​ 70: Start How to Set Up Your Business Manager (8:40)
​ 71: Start How to Set Up a Facebook Page for Your Business (20:10)
​ 72: Start How to Set Up an Ad Account and Create a Pixel (6:07)
​ 73: Start How to use Trackify for Easy Catalogs and Back up Pixel (11:38)

Module 7: How to make Engaging and Highly Profitable Advertisements

74: Introduction to Making engaging and Highly Profitable ads (2:52)
​ 75: Start The Components of a Facebook Advertisement (18:35)
​ 76: Start The Key Characteristics of effective Facebook Creative (6:29)
​ 77: Start Sneak Peak into Making Effective Facebook Creatives (2:27)
​ 78: Start How to Make Still Image Advertisements (0:42)
​ 79: Start Step-by-Step Still Image Advertisement Creation (Example 1) (19:06)
​ 80: Start Step-by-Step Still Image Advertisement Creation (Example 2) (10:51)
​ 81: Start How to Make Slideshow Advertisements (0:53)
​ 82: Start Step-by-Step Slideshow Advertisement Creation (Example 1) (25:54)
​ 83: Start Step-by-Step Slideshow Advertisement Creation (Example 2) (16:08)
​ 84: Start How to Make Video Advertisements (0:52)
​ 85: Start Step-by-Step Video Advertisement Creation (Example 1) (15:37)
​ 86: Start Step-by-Step Video Advertisement Creation (Example 2) (15:39)
​ 87: Start How to Make Killer Carousel Advertisements (0:57)
​ 88: Start Step-by-Step Carousel Advertisement Creation (Best Seller Carousel) (7:49)
​ 89: Start Step-by-Step Carousel Advertisement Creation (Product Angles) (3:59)
​ 90: Start Step-by-Step Carousel Advertisement Creation (Video Carousel) (8:12)
​ 91: Start BONUS : Step-by-Step Advertisement Creation (Express Edition) (28:47)
​ 92: Start The Equation for Writing Effective Copy (8:08)
​ 93: Start Let’s Talk about Emojis (2:31)
​ 94: Start Putting it all Together (Step-by-Step Copy Examples) (23:52)
​ 95: Start One Important Thing to Do With Every Creative (1:43)

Module 8: Basic Facebook Ad Strategy

96: Unveiling the Magic Behind Facebook Advertising (6:47)
​ 97: Start The Principles of Facebook Ad Strategy (9:58)
​ 98: Start Understanding The Three Audiences on Facebook (3:15)
​ 99: Start Launching Facebook Ads on Day 1 (55:20)
​ 100: Start Seizing the Opportunity with Warm Traffic and Re-Targeting (9:47)
​ 101: Start How to Set Up Retargeting Campaigns (19:01)
​ 102: Start Framework for Data Analysis and Improving Performance (13:56)
​ 103: Start Understanding Performance Metrics: ROAS and Cost Per Purchase (2:35)
​ 104: Start Evaluating Your ROAS and Cost per Purchase (4:47)
​ 105: Start Losing so You Can Win (7:10)
​ 106: Start Creating Look Alike Audiences after 100 Recorded Purchases (10:59)
​ 107: Start Making LAAs and HIdden LAAs with Trackify (5:59)
​ 108: Start How to Market Effectively to Foreign Countries (7:44)
​ 109: Start Understanding Manual Bidding (3:36)
​ 110: Start How to Solve Ad Fatigue, Audience Fatigue, and Product Fatigue (19:20)
​ 111: Start The Importance of Continuous Testing (1:49)
​ 112: Start Spider Web Method (64:28)
​ 113: Start Exporting Emails of Custom Audiences (6:56)
​ 114: Start Finding Interests for Testing (11:03)

Module 9: Advanced Facebook Ad Strategy

115: Advanced ad strategies (module intro) (1:12)
​ 116:Start Understanding Campaign Budget Optimization (CBO) (3:48)
​ 117: Start Setting up a CBO (2:08)
​ 118: Start Audience Testing CBO Machine (Advanced CBO Strategy 1) (15:07)
​ 119: Start Creative Testing CBO Machine (Advanced CBO Strategy 2) (13:47)
​ 120: Start LAA Scatterbomb CBO Strategy (Advanced CBO Strategy 3) (15:28)
​ 121: Start Concentrated CBO Scaling (Advanced CBO Strategy 4) (13:45)
​ 122: Start King Broad CBO (Advanced CBO Strategy 5) (16:37)
​ 123: Start Fools Gold Method (Advanced) (25:09)
​ 124: Start Crowd Out Method (Advanced) (29:12)
​ 125: Start Squeezer Method (Advanced) (18:08)
​ 126: Start Broad Manual Bidgasm (Advanced) (15:12)
​ 127: Start Volatility Machine (Advanced) (38:00)
​ 128: Start Magic 8 Ball Retargeting (Advanced) (19:36)
​ 129: Start Facebook Ad Manager Advanced Features (20:45)

Module 10: Effective Sales Strategies and Business Fundamentals

130: Common Business Principles to Understand in eCommerce (10:25)
​ 131: Start Leveraging Order Metrics for Basic Accounting (4:21)
​ 132: Start How and When to use a Subscription-Based Model (4:19)
​ 133: Start How and When to use Product Bundles (4:05)
​ 134: Start How and When to use a Free + Shipping Model (10:52)
​ 135: Start How and When to use a Storewide Sale Approach (4:41)

Module 11: High ROI Email and SMS Marketing for Drop Shipping

136: Introducing Email Marketing (29:37)
​ 137: Start Formula for High ROAS Email Marketing Blasts (17:24)
​ 138: Start Formula for High ROAS Automated email flows (14:21)
​ 139: Start Formula for High ROAS SMS marketing (13:41)

Module 12: Multivariate Testing, A/B Testing, and Heat Maps

140: How to Effectively use A/B Testing to Increase Your Conversion Rate (10:49)
​ 141: Start How to Effectively use Multivariate Testing to Increase Your Conversion Rate (29:54)
​ 142: Start How to Gain Insight from Watching Your Visitors Through Heat Maps (5:26)

Module 13: Setting up Bulletproof Customer Support

143: Introduction to Setting up Bulletproof Customer Support (1:53)
​ 144: Start Handling Returns and Exchanges: Finding a 3PL (3:26)
​ 145: Start Handling Returns and Exchanges: Crafting Your Policies (4:39)
​ 146: Start Handling Returns and Exchanges: Dealing with Upset Customers (PDF Download Included) (4:18)
​ 147: Start Setting up Zendesk for Optimal Customer Support (6:12)
​ 148: Start Setting up a G Suite (6:58)
​ 149: Start How to Easily Get a Phone Number for Your Business (10:24)

Module 14: Keeping Your Business Alive and Out of Trouble

150: Introduction to Keeping Your Business Alive and Out of Trouble (1:43)
​ 151: Start Why and When you need to Form a Business Entity (2:35)
​ 152: Start How to Deal with State Tax (2:20)
​ 153: Start Things You Need to Know about Facebook and IP Infringement (1:53)
​ 154: Start Avoiding Bad Facebook Customer Feedback (1:53)
​ 155: Start Key Facebook Advertising Policies (3:56)
​ 156: Start How to Retrieve a Banned FB Ad Account (PDF Download Included) (0:40)
​ 157: Start Protecting Your IP From other Drop Shippers (1:15)
​ 158: Start How to Report Someone Copying Your Store (12:31)
​ 159: Start How to Deal with the BBB and other Watchdog Groups (3:09)
​ 160: Start Key FTC Compliance Laws (3:47)
​ 161: Start How to Navigate Payment Processors (7:24)
​ 162: Start The Dreaded Match List and the Five Year Ban (2:20)

Module 15: Building Advanced Infrastructure and Achieving Full Automation

​ 163: The Importance of Infrastructure (ASSET MISSING WAITING ON AWA) (2:54)
​ 164: Start Finding the Right Team Members for your Business (The Management Mentality) (8:59)
​ 165: Start Hiring Slow and Firing Fast (1:54)
​ 166: Start Giving People More Than They Deserve (2:32)
​ 167: Start Leveraging Upwork and Fiverr to Outsource Projects (10:20)
​ 168: Start Hiring a Team and Automating the Process (PDF Downloads Included) (4:27)
​ 169: Start Understanding your Supplier on AliExpress (6:03)
​ 170: Start How to Negotiate With Your AliExpress Supplier (3:25)
​ 171: Start Principles of Doing Business with the Chinese (4:06)
​ 172: Start How to Improve Product Quality (English & Mandarin PDF Download Included) (1:43)
​ 173: Start How to Improve Delivery Times (English & Mandarin PDF Download Included) (2:29)
​ 174: Start Branding Products and Adding Custom Packaging (English & Mandarin PDF Download Included) (1:27)
​ 175: Start Finding Alternative Suppliers (English & Mandarin PDF Download Included) (2:03)
​ 176: Start Consolidating Your Suppliers into One (3:26)
​ 177: Start Moving Off of Aliexpress and Oberlo to Spreadsheet Based Fulfillment (6:16)
​ 178: Start The Benefits Adding Your Supplier to Shopify (1:54)
​ 179: Start How to Start Spreadsheet Based Fulfillment (3:15)
​ 180: Start Navigating the Ongoing Trade War with China (3:39)

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