Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan – Advertising Media Workbook And Sourcebook

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Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan – Advertising Media Workbook And Sourcebook

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Thisbook provides simple explanations of advertising media sources and calculations along with real-world examples of source material from advertising and media companies.

Each of the book’s 45 concise units opens with a brief text segment, presents sample source materials from actual advertising and media companies, and concludes with hands-on exercises.

Compact unitscoverall key topics including communication planningand media strategies.A media math primer, standard media formulae, media planning checklists, and a glossary of media terms are also included.

Designed for practitioners and students,the latestedition includes new exercises with new media formats and digital media andnew units devoted to popular social media channels.

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