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MasterClass – David Axelrod and Karl RoveTeach Campaign Strategy and Messaging
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What it takes to win elections
David Axelrod and Karl Rove reach across the aisle to offer an inside look at winning campaign strategies. The respective architects of Barack Obama�s and George W. Bush�s historic election victories teach how to develop a campaign platform and reach an audience with consistent messaging. Find the inspiration and tools to get involved at any level, or simply become a more informed, engaged citizen.
Lesson Plan
01 – Introduction
02 – Starting a Campaign
03 – Assessing Your Candidate
04 – Researching Your Opponent
05 – Working on a Campaign
06 – The Campaign Plan
07 – Understanding the Electorate and Targeting Voters
08 – Polling and Focus Groups
09 – Budgeting and Fundraising
10 – The Campaign Message
11 – Campaign Messaging Case Study
12 – Public Appearances
13 – Getting Your Message Out
14 – Harnessing Social Media
15 – Direct Mail
16 – Slogans and Logos
17 – Supporting Your Candidate
18 – Mobilizing Volunteers
19 – Debates
20 – Keeping the Campaign on Track
21 – Identifying Influencers
22 – The End of the Race
23 – The Current State of Politics
24 – Parting Words
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