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Public Relations - A Practical Guide to the Basics

Public Relations – A Practical Guide to the Basics

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Public Relations – A Practical Guide to the Basics

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Public Relations – A Practical Guide to the Basics

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Description:

This straightforward and practical guide takes the reader step-by-step through a PR campaign.

It provides a valuable overview of the main areas of work involved, including: ethics and the law; working with photographers; working with printers; working with publishers and the media; working with designers; crisis management; and new developments in technology.

This completely updated second edition includes new information on professional advisers, spin-doctors, PR in local government and financial PR.

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