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The Advanced Dictionary of Marketing – Putting Theory to Use
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This dictionary of marketing terms focuses on key concepts, grouped into four categories:
concepts, laws, theories, and effects. Containing over 500 entries, ranging in length and depth, the book will be the ideal reference guide for practitioners, M.B.A. students, and those taking professional marketing qualifications.
Example entries include: Balanced Scorecard; Sagacity Segmentation; Value-based Marketing; Law of Comparative Advantage; Law of Diminishing Returns; Engel’s Law; Moore’s Law; Agency Theory; Game Theory; Motivation Theory; Theory X; Theory Y; Acquiesence Response Set; Anchoring Effect; Experience Curve Effect; Halo Effect; Substitution Effect.
The Advanced Dictionary of Marketing, Putting Theory to Use, Download Putting Theory to Use, Free Putting Theory to Use, Putting Theory to Use Torrent, Putting Theory to Use Review, Putting Theory to Use Groupbuy.
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