Digitalmarketer – ECOMMERCE MARKETING MASTERY CLASS (PLUS CERTIFICATION)

Module 1:
The Ecommerce Ecosystem

• 1 – What to Expect From This Course
• 2 – The State of Ecommerce
• 3 – Mobile Commerce: We’ve Gone Touch
• 4 – Understanding the Ecommerce Ecosystem
• 5 – Technology Stack: Ecommerce Platform
• 6 – Switching Ecommerce Platforms
• 7 – Technology Stack: Email Service Providers
• 8 – Technology Stack: Help Desk
• 9 – Technology Stack: Live Chat, Video and Other
• 10 – Analytics & Tracking
• 11 – Your Mission, Story & Purpose

Module 2:
Core Store Architecture

• 1 – What is the Core Store Architecture?
• 2 – Key Content Assets
• 3 – More Information Pages
• 4 – The Post-Opt-In Thank You Video
• 5 – The Home Page
• 6 – A Deep Dive On More Information Page

Module 3:
Get More From Your Store

• 1 – How to Get More From Your Store
• 2 – Proven Winners: Header
• 3 – Proven Winners: Footer
• 4 – Proven Winners: Home Page
• 5 – Proven Winners: Category/Store Pages
• 6 – Proven Winners: Product Details
• 7 – Proven Winners: Shopping Cart & Checkout
• 8 – 3rd Party Applications & Plugins
• 9 – Social Selling

Module 4:
Email Automation Sequences

• 1 – What Are Email Automation Sequences?
• 2 – The Pre-Purchase Email Sequence
• 3 – The Cart Abandonment Email Sequence
• 4 – The Post Purchase Email Sequence (Part 1)
• 5 – The Post Purchase Email Sequence (Part 2)
• 6 – Refining Your Customer Service
• 7 – Adding Package Inserts

Module 5:
Content Amplification & List Nurturing

• 1 – What is Content Amplification & List Nurture?
• 2 – Creating Content for Amplification
• 3 – Content Optimization
• 4 – Syndicating Content
• 5 – Content Optimization
• 6 – Creating Content Engagement

What You’ll Get:

When you enroll today, you’ll receive instant access to:

• The Ecommerce Marketing Mastery Course
• 5 Core Modules
• 40 Video Lessons
• 7 Handouts (5 worksheets and 2 flowcharts)
• 5 Quizzes (one for each module)

Plus, upon successful completing of the course and all exams you will also receive:

• A badge designating you as a Certified Ecommerce Marketing Specialist that can be hosted on your website, email signature and LinkedIn profile
• A digital, printable certificate suitable for framing
• Status and recognition as a Certified Ecommerce Marketing Specialist